Destination & Tourism Bruce Parkinson November 08, 2022
Jamaica has welcomed over two million stopover visitors as of October, and is set to top three million for the full year.
“It is truly gratifying to see our arrivals numbers returning to growth in recent months,” said Minister of Tourism, Jamaica, the Hon. Edmund Bartlett.
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“Having posted our best summer ever on record in 2022 and with arrivals now pacing well through fall, it is a clear demonstration that Jamaica’s tourism sector is indeed resilient and has a lasting appeal among consumers,” Bartlett added.
For full year 2022, Jamaica is projecting that it will welcome over three million stopover arrivals and receive total earnings from tourism of over US$3.7 billion. The destination is also expected to return to 2019 pre-COVID arrivals levels in 2023 and officials say Jamaica remains on track to welcome five million visitors by 2025.
“We are extremely pleased to be among the destinations leading the world in tourism recovery,” added Donovan White, Director of Tourism, Jamaica Tourist Board.
“Since reopening in June 2020, we have been making a strong marketing push to ensure that Jamaica remains top of mind among our traditional and emerging source markets. Reaching this new milestone for 2022 is a testament to the success of our efforts and excellent relationships with our travel industry partners.”
To further support the tourism sector’s recovery, both Minister Bartlett and Director White will be in Toronto on November 15 for a series of meetings and events to launch the Jamaica ‘Come Back’ advertising campaign.
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